Shoe having individualized display areas

A shoe having an upper portion including a quarter portion, heel and tongue comprising:

• (a) outer covering material permanently affixed to said upper portion of the shoe;
• (b) an indicia display opening having perimetric edges formed in a portion of the outer covering material and located in at least one of said quarter portion, heel and tongue of said upper portion;
• (c) an indicia attachment panel underlying said outer covering material and both visible in and accessible through said opening;
• and
• (d) an indicia display panel which is visible through said opening, said indicia display panel being positioned on and secured to said indicia attachment panel and having a thickness and an outer dimensional extent, said display opening being sized and shaped so that the perimetric edges thereof are in abutting contact with the outer dimensional extent of said indicia display panel, said outer covering material having a thickness at the perimetric edges of said display opening which is at least equal to the thickness of said indicia display panel at its outer dimensional extent to thereby provide a protective border for said display panel edges.

A method of fabricating an individualized display in a shoe having an upper portion including a quarter portion, heel and tongue comprising:

• (a) securing an outer covering material to said upper portion of the shoe to permanently affix said outer covering material to said upper portion of the shoe;
• (b) securing an indicia attachment panel underlying said outer covering material;
• (c) providing a display opening area having perimetric edges in a portion of the outer covering material in at least one of said quarter portion, heel and tongue of said upper portion for making said indicia attachment panel visible in and accessible through said opening;
• and
• (d) securing an indicia display panel having peripheral edges to said indicia attachment panel within said display opening, such that the peripheral edges of said display panel are in abutting contact with the perimetric edges of said display opening.