Process for preparing perfumed personal products

A process for preparing structured emulsions containing liquid crystal structures, and comprising an aqueous phase and a non-aqueous phase containing non-ionic emulsifiers and optional structuring aids, which comprises:

• (a) forming the non-aqueous phase by mixing 1-30%, by weight of the total emulsion one or more non-ionic emulsifiers, 1-50%, by weight of the total emulsion, of a perfume, including 0-30%, by weight of the nonaqueous phase, of optional hydrophobic adjuncts, and optional structuring aids, at a temperature at which the non-aqueous phase forms a homogeneous liquid;
• (b) forming the aqueous phase in an amount of 20-98%, by weight of the total emulsion, consisting of water and 0-30%, by weight of the aqueous phase, optional hydrophilic adjuncts and brought at substantially the same temperature as that of the non-aqueous phase;
• and
• (c) mixing the non-aqueous phase formed in (a) and the aqueous phase formed in (b) under shear conditions.