Retroreflective sheet with nonwoven elastic backing

A retroreflective sheet comprising a monolayer of retroreflective elements partially embedded in and partially protruding from the front surface of a binder layer and a backing bonded to the back surface of said binder layer wherein said backing is elastic and comprises extensible nonwoven web comprising melt-blown microfibers each of said microfibers having at least two substantially continuous layers throughout said microfiber length comprised of at least one first layer of a low modulus material and at least one second layer of a relatively nonelastic higher modulus material capable of undergoing substantial permanent deformation.