Magenta toner for color electrophotography comprising at least a binder resin, a coloring agent, and a charge control effective amount of a charge control agent, wherein at least one kind of dicyanoimidazole compound is contained as coloring agent and said binder resin and charge control agent are substantially colorless said Dicyanoimidazole compound having the formula ##STR23## wherein R.sup.1 and R.sup.2 each independently is alkyl having 1-12 carbon atoms, alkoxyalkyl having 3-12 carbon atoms, hydroxy lower alkyl, .beta.-cyanoethyl, .beta.-chloroethyl, aralkyl or aryl, in which said aralkyl and aryl are unsubstituted or substituted with phenyl, halogen, lower alkyl and lower alkoxy;
- X is hydrogen, lower alkoxy, methyl or halogen;
- Y is hydrogen, methyl, methoxy, formylamino, alkylcarbonylamino having 1-8 carbon atoms in the alkyl moiety, alkylsulfonylamino having 1-8 carbon atoms in the alkyl moiety or alkoxycarbonylamino having 1-8 carbon atoms in the alkyl moiety;
- and --Q-- is --(CR.sub.2).sub.n -- in which n is 1-12 and each R independently is hydrogen or alkyl, ##STR24##