Repositional window pricing label

A method of constructing a window sticker from a continuing web of printable material having first and second opposite edges elongated in a first direction, and first and second faces, comprising the steps of:

• (a) feeding the continuous web in the first direction;
• (b) printing fixed indicia on the first face of the web while practicing step (a);
• (c) applying repositional adhesive patterns and covering release strips onto the first face adjacent the first and second edges while practicing step (a);
• then
• (d) printing variable indicia on the first face of the web, including adjacent fixed indicia;
• and
• (e) separating the continuous web into individual window stickers having third and fourth edges perpendicular to the first and second edges.

A window sticker, comprising:

• a sheet of printable material having first and second faces, and opposite first and second edges, and opposite third and fourth edges;
• indicia printed on said first face;
• repositional adhesive patterns disposed on said first face adjacent said first and second edges;
• and
• release strips covering said repositional adhesive patterns, and removable to expose said repositional adhesive;
• wherein said repositional adhesive patterns comprise repositional adhesive strips disposed on top of tape strips, the tape strips adhesively adhered to said sheet of opaque material with permanent or repositional adhesive.