Universal shelf extender

A shelf extender for supporting and displaying articles, the shelf extender comprising the combination of a tray having a bottom wall and an upstanding back wall, first attachment means for selectively attaching the tray to a tag mold or other support structure, said first attachment means comprising a support pocket carried on the outer surface of the back wall and bracket means adapted for fitment in the support pocket for releasably mounting the tray on said tag mold or other support structure, said bracket means including a flat plate which releasably fits in said support pocket, said support pocket having spaced-apart side walls which form an internal cavity for fitment of said flat plate, flexible tab means carried by said plate for projecting outwardly into a friction fit with one of said cavity side walls for lockably retaining the plate within the cavity, and second attachment means for selectively and releasably attaching a tray to a foil tree or other display stand of the type having a plurality of laterally spaced-apart vertically extending support rods, said second attachment means including at least a pair of projections on said back wall of the tray, said projections extending rearwardly from the tray and being laterally spaced apart a predetermined distance which is commensurate with the lateral spacing between said support rods, said second attachment means being tilted between and engaged with the pair of support rods when the back wall of the tray is turned to a substantially horizontal position between the rods, said projections further being tilted away from and disengaged from the support rods when the back wall is turned away from said horizontal position.