A coating composition for applying a lift-off layer to a carrier for removing typewritten or printed images, said composition comprising an aqueous medium and a dispersion of substances therein of approximately 5 to 35% by weight of a butyl rubber component in the form of a copolymer of 95 to 99% isobutylene and 1 to 5% of a monomer selected from the group which consists of isoprene, butadiene and mixtures thereof, and including an effective amount of vinyl acetate/ethylene copolymer to function as an adhesion promoting agent, said composition further comprising approximately 30 to 90% by weight wax and approximately 0.1 to 5% by weight of a dispersant for dispersing said wax and said butyl rubber component in said aqueous medium, said weights being based on total weight of said substances and said substances being present in said aqueous medium in an amount from 40 to 65% by weight of the composition.