An apparatus for laying down a cable in a conduit comprising a first puller (11) to be connected (9) to the cable, and having a transverse dimension with an external diameter just slightly less than an internal diameter of the conduit (1), and a second puller (12) positioned at a predetermined distance from the first puller, and in front thereof in the direction of the movement of the cable in the conduit, and joined to the first puller by a flexible connection (14), said flexible connection (14) between the first puller (11) and the second puller (12) is formed of a flexible cable adopted to accommodate a change of the distance between the two pullers as said distance changes due to squeezing out of lubricant from a reservoir (17) between said two pullers and the laying down of the cable (8) along the length of the conduit (1), said second puller having an external diameter substantially equal to the internal diameter of the conduit, the volume formed between the two pullers and the inside wall of the conduit forming said reservoir for a volume of lubricant which is determine as a function of the total length of the conduit where the cable is to be placed, and the amount of lubricant which is to be spread out behind the first puller and the periphery thereof.