A liquid crystal display apparatus comprising a liquid crystal panel of a plurality of dots, Y drive circuit means for selecting a line of the liquid crystal panel, line memory means for storing bits of information data to be displayed, the line memory means having a capacity at least equal to the total number of bits of information data of one line of the liquid crystal panel, each dot of the line of the liquid crystal panel having N bits of display information, wherein N is an integer of at least 2, data converting circuit means for converting the N-bit display information supplied from the line memory means to M-bit display information, wherein N is an integer and M.gtoreq.N, phase inverting circuit means for rearranging M-bit information supplied from the data converting circuit means in an M dot-wise manner in a X direction and in an M line-wise manner in a Y direction, the phase inverting circuit means rearranging the M-bit display information on a 1/M of a horizontal scanning period timing basis, selecting means for selecting one-bit of the M-bit display information of each dot, and X drive circuit means for receiving one-bit display information from the selecting means and for outputting a signal in a dot manner on a 1/M of the horizontal scanning period interval timing basis for the liquid crystal panel, whereby the liquid crystal panel displays a dot in accordance with outputs of the X drive circuit means and the Y drive circuit means.