Greeting card system for colleges and other organizations

A greeting card system for sale to a store which sells articles to individuals associated with a college or other organization, said system comprising a plurality of generally rectangular cards of paper-like material and having substantially the same corresponding height and width, said cards having printed thereon substantially different multiple color artwork in the form of pictures associated with a particular time of celebration, each of said cards having a plurality of spaced identification portions forming parts of the corresponding said pictures, said identification portions of each of said cards having the same locations as said identification portions of each of the other said cards, corresponding said identification zones on all of said cards having custom printed thereon the same corresponding information identifying said organization, and said custom printed information on each of said cards at each of said identification portions is printed with a common single color associated with said organization, for providing the individual with a selection from a variety of custom printed multiple color greeting cards associated with the organization while minimizing the cost of producing said custom printed cards.

A method of producing greeting cards for sale by a store which sells articles to individuals associated with a college or other organization, comprising the steps of cutting a sheet of paper-like material to form a plurality of generally rectangular cards having substantially the same corresponding height and width, printing on the cards substantially different multiple color artwork in the form of pictures associated with a particular time of celebration, defining on each of the cards a plurality of spaced identification portions forming parts of the corresponding pictures, arranging the identification portions of all of the cards at the same corresponding locations, and then custom printing the corresponding identification portions of all of the cards with information identifying the organization for providing the individual with a selection from a variety of custom printed greeting cards associated with the organization while minimizing the cost of producing the custom printed cards.