Label separating device in label printer

A label separating device in a label printer comprising:

• a conveyance roller for conveying a pasteboard with labels which is guided along a predetermined path through a first nip portion between said conveyance roller and a printing head, a shaft, said conveyance roller being rotatable about said shaft;
• a separating member disposed on a downstream side, with respect to the pasteboard conveyance path, of the conveyance roller and said printing head, said separating member holding the pasteboard with labels between the printing head and the conveyance roller in a position close to the printing head and bending a portion of said pasteboard at the separating member so as to separate a label from said pasteboard after printing;
• a pinch roller for holding at a second nip portion between the pinch roller and the conveyance roller the pasteboard portion which has been bent and separated from said label by said separating member after printing;
• and
• means for mounting said pinch roller in a position in which the pasteboard is wound around said conveyance roller, such that the first nip portion, the second nip portion and the shaft are all aligned along a single vertical plane.