Apparatus for applying a printing image on a printing machine printing form (1, 1701) having ink accepting receptors or cells requiring specific quantities of ink at discrete locations of the image, in accordance with image information provided by an electronic memory (M),
- wherein said printing form (1, 1701) is formed with receptors or cells (7, 1704), which are uniform and of sufficient size to accept the maximum quantity of ink to be transferred to a substrate (12), comprising
- means for controlling the quantity of ink which can be accepted in said receptors or cells in accordance with the specific ink requirement in the respective receptors or cells at said specific locations to thereby reproduce said image, by selective control of the volume of the receptors or cells available for reception of ink, including
- means (3, 4) for introducing into said receptors or cells (7) of uniform size a filler substance (9, 1704a) in flowable form, said filler substance being solidifiable;
- and
- a control unit (M, 5, 6) coupled to an controlling said introducing means (3, 4) to introduce said filler substance into the respective receptors or cells (7, 1704) as a function of the specific quantity of ink required to reproduce the discrete locations of the image, to selectively, and under control of said control unit, change the volume of the respective receptors or cells available for reception of ink.