Handle reinforcement mechanism for laundry basket

A container having sidewalls and a bottom floor defining an internal chamber, said container further comprising:

• a handle opening extending through one said sidewall, proximate an upper rim of said sidewall;
• an elongate handle body integrally formed with said one sidewall and spanning said handle opening, substantially parallel to said upper rim, said handle body having a downwardly concave outer surface and inwardly and outwardly disposed flanges extending along inward and outward sides;
• an elongate handle gripping member having an upwardly concave outer surface defined by inwardly and outwardly facing sidewalls extending from a lower bight portion, said gripping member being attachable to an underside of said handle body and having inwardly directed flanges extending from said gripping member sidewalls for engaging said handle body flanges, whereby attaching said gripping member to said handle body;
• said gripping member outer surface having elongate spaced apart ribs extending therealong, projecting outward from said gripping member outer surface;
• said gripping member outer surface being formed of relatively rigid plastic material and said gripping member ribs being formed of relatively flexible plastic material.