US 5,097,611 AGranted

Display apparatus

AssigneeMarchon, Inc.

InventorsMarvin Smollar, Richard B. Mazursky, William F. Walter

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Abstract

An advertising and information display includes a mounting bracket for attaching the display to a conventional retail shelving unit or other structural support, a fixed carrier for holding a relatively small, continuously displayed information medium, and a flexible, user-operable, automatically-retracting carrier for holding a substantially larger, intermittently displayed information medium. The fixed carrier holds a removable user-enticing placard that does not interfere visually or physically with nearby exhibits or products located on that or adjacent shelves. The flexible carrier is preferably a plastic, cloth, or paper sheet which is mounted behind the fixed carrier on a spring-loaded roller or other automatically retracting storage device. A brake preferably controls retraction speed.

Claims9

Dependent claims

A point of purchase advertising display unit for attachment to store shelving, said display unit comprising a self-retracting roller curtain mounted on a support, said support further having a billboard holder on a front surface thereof continuously displaying a message at the front edge of said shelving, said support and holder having a shape and size approximately conforming to a shape and a size of a front edge of a shelf whereby said curtain, support, and billboard holder do not appreciably interfere with stocking said shelving, means for displaying additional information on said curtain when said curtain is extended from said support, means associated with said curtain for extending and retracting said curtain in response to a purchaser's initiative, said curtain emerging from below and behind said billboard holder when extended and means for removably attaching the unit to said shelving.

Dependencies are inferred from the claim text.