A method of applying a printed image on a printing machine form (4, 18) of a printing machine, in accordance with image information, provided by an electronic control unit (22),
- wherein said printing machine form comprises a surface element having ink applying surface portions and non-inking surface portions for subsequent transfer of printing information unto a substrate (W, 1103) receiving said printed information,
- comprising the steps of
- passing a transfer tape (10, 19, 415, 1107, 1214, 1513, 1706) past a recording head (9, 17, 414, 1507, 1709) controlled by said control unit (22),
- wherein the transfer tape has a substance on a surface thereof which is subject to change of characteristics under influence of energy applied thereto by said recording head, and wherein said change in characteristics affects the affinity of, respectively, water and printing ink of the surface of said transfer tape;
- applying energy to the recording head in accordance with the image information provided by said electronic control unit (22) in line form, to apply to said transfer tape a pattern of changed characteristics representative of said image information;
- passing said transfer tape with said image information thereon to a reproducing means (16, 25, 424, 1104, 1105, 1926);
- arranging said reproducing means for direct operative association with said printing machine form (4, 18), with said transfer tape interposed between the reproducing means and the printing machine form and
- applying energy to said reproducing means to transfer the substance with its characteristics controlled in accordance with the image information from said transfer tape onto said printing machine form (4, 18).