Display stand

A display stand, for objects, comprising:

• (a) a base having a front and a rear;
• (b) retaining means at the front of the base for retaining a lower edge of an object;
• (c) a back support having lower and upper ends, pivotally connected to the rear of the base at the lower end of the back support, the upper end of the back support being adapted to abut and support an object above the lower edge of an object;
• (d) bracing means for forming, in an open configuration, a stable triangulated structure between the base, the back support, and an object and for preventing relative movement between the base, the back support, the retaining means, and an object, the bracing means also permitting the display stand to be collapsed into a compact closed configuration;
• the retaining means including a pair of stops moveable between a closed position and an open position extending upwardly from the base to abut the lower edge of an object;
• the bracing means including stiffening elements between the stops and the base, and between the base and the back, the stiffening elements being sufficiently stiff to prevent relative rotation between the stops, the base, and the back in the open configuration while being sufficiently resilient to enable the display stand to be manually bent between the open and closed configurations;
• the base including two rigid base bars with each stop of the retaining means being connected by a stiffening element to the front of a respective base bar;
• and,
• the back support including two rigid back bars each of which at a lower end thereof is connected to a respective base bar at the rear thereof by a stiffening element, the back bars being connected to each other by a further stiffening element at their upper ends which form the upper end of the back support.