A process for the preparation of azo dyes of the formula ##STR40## in which K is benzene, naphthalene or heterocyclic radical in which the hydroxyl group is attached to K in a position adjacent to the azo group, X is hydrogen or nitro and M is an alkali metal ion or ammonium ion consisting essentially of coupling a diazo component of the formula ##STR41## in the presence of 5-molar to 15-molar amount of an alkali metal chloride and ammonium chloride, relative to the molar amount of the diazo component of the formula (2), with a coupling component of the formula (3) ##STR42## K and X in the formulae (2) and (3) being as defined under formula (1).