Audio frequency based market survey method

A method for obtaining market survey data from a plurality of diverse locations for accumulative processing by a remote data processor at a central location, said method comprising the steps of:

• recording a plurality of audio signals at each of said diverse locations which correspond to predetermined market survey data categories associated with a respondent at each of said diverse locations;
• providing said plurality of audio signals from said diverse locations to said remote data processor;
• accumulatively processing said provided plurality of audio signals at said central location for providing an accumulatively processed survey report corresponding to said market survey data categories, said accumulative processing step comprising the step of converting said provided audio signals into data categories for providing said accumulatively processed survey report;
• said audio signal recording step comprising the steps of bar code scanning a bar code of market survey data, generating an audio signal therefrom, and recording said generated audio signal at said diverse location;
• said audio signal recording step further comprising the step of recording ambient sounds at said diverse location at regular discrete predetermined sampling intervals for providing a plurality of spaced apart sampling audio sound windows over a predetermined measurement interval;
• said ambient sound recording step comprising the step of recording radio and/or television audio ambient sounds at said diverse locations for providing an audio snapshot of said radio and/or television listening audience at said diverse location;
• said market survey data categories comprising an audience survey;
• and providing a master audio signal recording at said central location of ambient sounds corresponding to the audio outputs of a predetermined plurality of different radio and/or television channels to be surveyed for said listening audience survey, said master audio signal recording being synched to said diverse location audio signal recording for recording said ambient sounds corresponding to said audio outputs by said master recording at substantially the same regular discrete predetermined sampling intervals as at said diverse locations for providing a substantially like plurality of spaced apart sampling windows over said predetermined measurement intervals.

A method for obtaining market survey data from a plurality of diverse locations for accumulative processing by a remote data processor at a central location, said method comprising the steps of:

• recording a plurality of audio signals at each of said diverse locations which correspond to predetermined market survey data categories associated with a respondent at each of said diverse locations;
• providing said plurality of audio signals from said diverse locations to said remote data processor;
• accumulatively processing said provided plurality of audio signals at said central location for providing an accumulatively processed survey report corresponding to said market survey data categories, said accumulative processing step comprising the step of converting said provided audio signals into data categories for providing said accumulatively processed survey report;
• said audio signal recording step comprising the steps of bar code scanning a bar code of market survey data, generating an audio signal therefrom, and recording said generated audio signal at said diverse location;
• said audio signal recording step further comprising the step of automatically recording ambient sounds at said diverse locations at regular discrete predetermined sampling intervals for providing a plurality of spaced apart sampling audio sound windows over a predetermined measurement interval, said regular discrete predetermined sampling intervals comprising discrete predetermined clock intervals;
• said ambient sound recording step comprising the step of recording radio and/or television audio ambient sounds at diverse locations for providing an audio snapshot of said radio and/or television listening audience at said diverse location;
• said market survey data categories comprising an audience survey;
• and providing a master audio signal recording to said central location of ambient sounds corresponding to the audio outputs of a predetermined plurality of different radio and/or television channels to be surveyed for said listening audience survey, said master audio signal recording being synched to said diverse location audio signal recording for recording said ambient sounds corresponding to said audio outputs by said master recording at substantially the same regular discrete predetermined sampling intervals as at said diverse locations for providing a substantially like plurality of spaced apart sampling windows over said predetermined measurement intervals.

A method for obtaining market survey data from a plurality of diverse locations for accumulative processing by a remote data processor at a central location, said method comprising the steps of:

• recording a plurality of audio signals at each of said diverse locations which correspond to predetermined market survey data categories associated with a respondent at each of said diverse locations;
• providing said plurality of audio signals from said diverse locations to said remote data processor;
• accumulatively processing said provided plurality of audio signals at said central location for providing an accumulatively processed survey report corresponding to said market survey data categories, said accumulative processing step comprising the step of converting said provided audio signals into data categories for providing said accumulatively processed survey report;
• said audio signal recording step comprising the steps of bar code scanning a bar code of market survey data, generating an audio signal therefrom, and recording said generated audio signal at said diverse location;
• said audio signal recording step further comprising the step of recording ambient sounds at said diverse location at regular discrete predetermined sampling intervals for providing a plurality of spaced apart sampling audio sound windows over a predetermined measurement interval;
• said recording of said ambient sounds at said diverse location comprising the step of recording said ambient sounds on an individually worn portable recorder associated with said respondent at said diverse location;
• said ambient sound recording step further comprising the step of recording radio and/or television audio ambient sounds at said diverse locations for providing an audio snapshot of said radio and/or television listening audience at said diverse locations;
• said market survey data categories comprising an audience survey;
• and providing a master audio signal recording at said central location of ambient sounds corresponding to the audio outputs of a predetermined plurality of different radio and/or television channels to be surveyed for said listening audience survey, said master audio signal recording being synched to said diverse location audio signal recording for recording said ambient sounds corresponding to said audio outputs by said master recording at substantially the same regular discrete predetermined sampling intervals as at said diverse locations for providing a substantially like plurality of spaced apart sampling windows over said predetermined measurement intervals.

A method for obtaining audience preference market survey data from a plurality of diverse locations for accumulative processing by a remote data processor at a central location for providing an audience survey, said method comprising the steps of recording ambient sounds at said diverse locations at regular discrete predetermined sampling intervals for providing a plurality of spaced apart sampling audio windows over a predetermined measurement interval, said recorded ambient sounds comprising radio and/or television audio ambient sounds at said diverse locations for providing an audio snapshot of a radio and/or television listening audience at said diverse locations;

• providing said plurality of recorded audio signals from said diverse locations to said remote data processor;
• providing a master audio signal recording at said central location of ambient sounds corresponding to the audio outputs of a predetermined plurality of different radio and/or television channels to be surveyed for said audience survey, said master audio signal recording being synchronized to said diverse location audio signal recording for recording said ambient sounds corresponding to said audio outputs by said master recording at substantially the same regular discrete predetermined sampling intervals as at said diverse locations for providing a substantially like plurality of spaced apart sampling windows over said predetermined measurement intervals and accumulatively processing said provided plurality of audio signals from said diverse locations with said master audio signal recording at said central location for providing an accumulatively processed audience survey report Corresponding to matching of said audience preference market survey data with said master recording.