Promotional coupons
OwnerCarmine Salvatoreinventor
Life of this patent
Estimating the term…
Abstract
Improved promotional coupons provided with a plurality of illustrations covered by irreversibly removable concealment layer for identifying a number of objects, one of which is selected by a recipient of a coupon. The objects are a number of competing objects and uncovering one of the illustrations effects a choice of one of the competing products. Each illustration uncovered reveals a hidden redemption value. The coupon cannot be redeemed if more than one of the competing objects is selected.
Claims9
Promotional coupons for display of products and obtaining information as to issues of preference, each coupon comprising:
- a base member of sheet material having on one face thereof an instruction region for display of instructions, a plurality of product identification regions separate from said instruction region and from each other and a plurality of selection regions separate from said instruction region and from each other and each being in close proximity to and in registry with a corresponding one of said product identification regions, a plurality of product identification means on said product identification regions of said base member arranged for displaying identifications of products one of which is to be selected by a user of the coupon, a plurality of selection means on said selection regions of said base member, each selection means being so located on one of said selection regions as to be clearly associated visually with the one of said product identification means which is located on the corresponding product identification region, each of said selection means comprising redemption value exhibiting means for exhibiting a redemption value for said coupon, removable concealment means covering said redemption value exhibiting means, and instruction indicia means located on said instruction region for instructing a user of the coupon that the concealment means of only one of said selection means should be removed by the user so that removal of the concealment means of one of said selection means shows a preference for the product identified by the product identification means associated with said elected selection means, and said redemption value exhibiting means being operative to provide the user with an incentive to redeem said coupon, whereby to promote the redemption of each said coupon and whereby each redeemed coupon provides information as to the preference of a user as between the products identified by said identification means.
Incentive redemption coupons for promoting sales of products of a single issuing vendor, each of said coupons comprising a base member of sheet material and of generally rectangular form with a pair of left and right edges and a pair of lower and upper edges, a pair of object identification means in vertical registry and adjacent said left side edge, one of said pair of object identification means being in the form of an illustration of a product of the issuing vendor and the other being in the form of an illustration of a competing product, a first group of selection means arranged horizontally in registry with one of said pair of object identification means, a second group of selection means arranged horizontally in registry with the other of said pair of object identification means, said first and second groups of selection means being in vertical registry, each of said selection means comprising redemption value indicating means on said base member and an irreversibly removable rub-out layer of opaque material covering said redemption value indicating means, all of said redemption value indicating means being related to products of the issuing vendor.
Dependencies are inferred from the claim text.