Type holder, printing type and printing wheel incorporating them

A printing wheel which comprises a printing type holder, comprising a rotary drive spindle, a support which has generatrices, is coaxial with the spindle, is integral in rotation with the spindle therewith and has at least one cylindrical part with an outer lateral surface, cavities provided on the outer lateral surface, permanent magnets respectively engaged in the cavities, polar members of soft magnetic material which are provided on either side of each permanent magnet, wherein said polar members are wedge shaped with an apex pointing towards the spindle extend along generatrices of the support and define between them the cavities in the form of channels extending parallel to the spindle and at least one character with a body of mild magnetic material and a base which has lateral flat surfaces, which is smaller in cross section than the body and which is inserted between two polar members.