Liquid crystal matrix display device with polarity inversion of signal and counter electrode voltages to maintain uniform display contrast

A liquid crystal matrix display device, comprising:

• a first substrate assembly including,
• a plurality of signal electrodes extending in a first direction,
• a plurality of scanning electrodes extending in a second direction perpendicular to said first direction, and
• a plurality of switching transistors each connected to a scanning electrode and a signal electrode at respective intersections thereof;
• a second substrate assembly facing said first substrate and including a plurality of counter electrodes opposite said signal and scanning electrodes;
• a liquid crystal material sandwiched between said first and second substrates;
• means for applying scanning pulses to said plurality of scanning electrodes, each scanning pulse having a predetermined pulse width;
• means for applying display signals to said plurality of signal electrodes, said means for applying said display signals changing the voltage polarity of said display signals during each new field to be scanned;
• means for inverting the polarity of said display signals a multiple number of times during each field being scanned wherein the period of the inversion is equal to an integer multiple of said predetermined pulse width;
• and
• means for applying signals of alternating polarity to said plurality of counter electrodes in synchronism with the polarity inversion of said display signals.