A process for the thermal treatment of substantially flat bodies of a ceramic material in a continuous furance having conveying rollers, a heating zone, a firing zone and a cooling zone, comprising treating the bodies in the firing zone while it is divided off from the preceding and following zones while subjecting the bodies to continuous horizontal reciprocating movement in the firing zone, while the bodies are treated in the firing zone interrupting the continuous conveying in the firing zone direction of the bodies in the heating zone, continuing the conveying of the bodies in the cooling zone at least until the bodies have been removed from the cooling zone portion immediately following the firing zone, and after the treatment of the bodies in the firing zone conveying the bodies out of the firing zone over a portion downstream of the firing zone at a conveying speed greater than that in the other portions.