Serrated outline marking for a tire side wall

A tire sidewall marking such as letters, numerals, characters, or symbols comprising:

• a serrated border portion including a plurality of ribs separated by grooves, said ribs and grooves being located on a surface of the tire sidewall;
• a substantially flat ungrooved alphanumeric character integral with said tire sidewall surface and completely outlined by said serrated border portion, said character being defined by said tire sidewall surface;
• and,
• at least one counter area at least partially surrounded by said character, said counter area being serrated and being defined by ribs and grooves.

An indicium for a tire sidewall comprising:

• a tire article having a sidewall surface which includes a substantially flat ungrooved portion;
• a substantially flat ungrooved integral indicium portion located in said article at the same level as said surface of said article;
• a recessed serrated margin area completely outlining said indicium portion and including a plurality of ribs separated by grooves, said ribs and grooves being located in said surface of said article, wherein both said indicium portion and said serrated margin area are completely surrounded by said substantially flat ungrooved portion of the article surface, and wherein said ribs are integral with said article and extend no further outwardly than said article surface;
• and,
• at least one counter area at least partially surrounded by said indicium, said counter area being serrated and being defined by ribs and grooves.