Application roller for a labelling device

A labelling device for attaching self-adhesive labels to a substrate, comprising in combination:

• a labelling device having a housing, a means for supplying labels, a means for feeding labels, and an application roller for applying labels to a substrate;
• said application roller mounted for rotation relative to said housing, and including a generally cylindrical inner sleeve having a predetermined external diameter, a generally cylindrical outer sleeve having a predetermined internal diameter greater than the predetermined external diameter of said inner sleeve, and an intermediate sleeve for connecting the inner sleeve and the outer sleeve such that said outer sleeve is generally coaxially disposed about said inner sleeve, said intermediate sleeve being disposed between the inner sleeve and the outer sleeve, said outer sleeve having two ends, said inner sleeve having two ends which are respectively adjacent the two ends of said outer sleeve, said intermediate sleeve having a first end and a second end, said intermediate sleeve being connected at the first end thereof to the one end of the inner sleeve, and the second end of the intermediate sleeve being connected to an end of said outer sleeve at an end thereof adjacent the other end of said inner sleeve,
• whereby said outer sleeve is resiliently movable relative to said inner sleeve during application of a label to the substrate.