Weedless fishing lure

A fishing lure for affixing to a line and for use in piscatorial pursuit of a fish, including, a body means, hook means, including a hook portion normally concealed within said lure body means, spring means urging said hook means within said body means, a cam means secured to said hook means, said fishing line capable of securing to said cam means during lure application, cam surfaces provided within said body means, and upon which the cam means moves as it shifts forwardly or rearwardly of the body means during lure application, said body means having a slot therein, said hook means disposed for partially extending exteriorily of the body means, through its slot, for exposure of the hook portion as during the bite of a fish, said body means formed of two halves, and said halves being secured together with the hook and cam means therein during assembly of the fishing lure, fastener means securing said body halves together during lure assembly, a plate means supported internally of the two body means halves, said plate means functioning as a first cam surface cooperating with the cam means to shift the hook between the operative and inoperative positions, said plate means having a formed slot therethrough, said cam means extending through said formed slot, part of said cam means disposed above the said plate means and having another cam surface provided thereon for riding upon the cam first surface of the plate means as the cam means shifts the hook between its operative and inoperative positions, projections extending from that portion of the cam means disposed beneath the plate means to retain the cam means with respect to the plate means within the lure body means.