Guide means for a tape to be transported, in particular in a magnetic tape cassette, consisting of a flexible guide strip which is stationary on an at least partly dimensionally stable support element having a defined surface and forming the guide surface for tape, wherein the flexible guide strip has a length greater than that of the peripheral contour of the support element, said flexible guide strip having projecting end sections and a thickness of about 10 to 50 .mu.m, so that shape of the guide surface is determined primarily by the shape and the surface of the support element, at least one dimensionally stable holding element is provided to hold said projecting end sections of the flexible guide strip so as to prevent turning of the flexible guide strip relative to the support element, the support element has an at least partly cylindrical outer surface axially and a radial peg is provided centrally on said support element as said holding element, said projecting end sections of the flexible guide strip being provided with fastening openings for being engaged by said radial peg.