Alkyl aryl-ketal having the formula ##STR14## wherein Ar represents naphthyl or naphthyl substituted by halogen, C.sub.1 -C.sub.4 alkyl, C.sub.3 -C.sub.6 cycloalkyl, benzyl, hydroxy, C.sub.1 -C.sub.4 alkoxy, C.sub.1 -C.sub.4 alkylthio, C.sub.1 -C.sub.4 haloalkyl, C.sub.1 -C.sub.4 haloalkoxy, phenoxy, thienylcarbonyl or benzoyl,
- R represents C.sub.1 -C.sub.4 alkyl,
- R.sub.1 and R.sub.2 each independently represent hydroxy, O.sup.- M.sup.+, OR.sub.3 or ##STR15## R.sub.3 represents C.sub.1 -C.sub.24 alkyl, C.sub.3 -C.sub.6 cycloalkyl, phenyl or benzyl,
- M.sup.+ represents the cation of an alkaline metal,
- R.sub.4 and R.sub.5, each independently, represent hydrogen, C.sub.1 -C.sub.4 alkyl, C.sub.5 -C.sub.6 cycloalkyl, (CH.sub.2).sub.n --CH.sub.2 OH wherein n equals 1, 2 or 3, or R.sub.4 and R.sub.5 together represent (CH.sub.2).sub.m wherein m equals 4 or 5, or CH.sub.2 --CH.sub.2 --R.sub.6 --CH.sub.2 --CH.sub.2 wherein R.sub.6 represents O, NH or N--(C.sub.1 -C.sub.4) alkyl,
- X represents chlorine, bromine, iodine, hydroxy, carboxylic acyloxy, alkylsulphonyloxy or arylsulphonyloxy,
- the carbon atoms marked by an asterisk being both contemporaneously in the R or S configuration.