A powdered pigment which contains at least 5% of unsubstituted quinacridone and has improved rheological properties for use in a paint system on an alkyd/melamine, acrylic/melamine, acrylate/isocyanate or polyester/isocyanate basis both of a conventional nature and of a modern nature of the "high solids" type, into which--as appropriate before, during or after finishing--1 to 20% by weight of the active substance of a paint additive prepared by reacting polyisocyanurates which still carry free isocyanate groups and are based on tolylene diisocyanate, hexamethylenediisocyanate or mixtures thereof, with (1) aliphatic mono- or poly-(hydroxycarboxylic acid)C.sub.1 -C.sub.20 -alkyl esters (degree of polymerization 2-50), (2) polyethylene glycols (molecular weight 500-1,500) and (3) 5- or 6-membered, saturated or unsaturated heterocyclic compounds which contain at least 1 nitrogen atom in the ring and contain reactive amino or hydroxy-C.sub.1 -C.sub.6 -alkyl groups, until isocyanate groups are no longer detectable, has/have been applied.