Beverage holder for vehicle

A beverage holder for holding the bottom surface and walls of a beverage container in an upright position on a panel in a motor vehicle, comprising:

• a housing adapted to be mounted within the panel and having spaced apart side walls defining a narrow vertical extending slot in the face of the panel;
• and a retainer mounted in said housing for movement between a stored position located inside the housing and a deployed position projecting outwardly from the slot of the housing to hold a beverage container, said retainer having a narrow shelf portion with one end pivoted to the housing at the bottom of the narrow slot and being pivotally movable between a vertical position stored inside the housing and a deployed position extending horizontally outward from the face of the panel and defining a narrow shelf for supporting the bottom surface of the container, and said retainer further having a pair of plastic support wings connected to and located above the narrow shelf portion and being yieldable relative one another to a spaced apart relation by which the wings resiliently cradle the walls of the beverage container inserted therebetween and being further yieldable relative one another to a closely spaced relation enabling storage of the retainer between the spaced apart side walls of the housing and movement of the retainer through the slot between stored and deployed positions.