Packet holding tray

A product holding tray formed from a one piece blank of rectangular paperboard comprising a pair of horizontal edge strips, a pair of end strips connected to said edge strips along fold lines and angled downwardly with respect to said edge strips, a central product supporting strip comprising end support portions depending downwardly from said end strips between said edge strips and a horizontal floor portion extending between said end support portions, and stiffening wall members facing said supporting strip, each having a central section connected to said edge strips along fold lines and extending downwardly therefrom and end sections connected to both said wall portions and said end strips along fold lines to cause the wall portions to move in unison with the end strips.

A one piece blank for forming a product holder comprising a generally rectangular sheet of paperboard, a pair of spaced first fold lines extending across said sheet parallel to the ends thereof between opposite edges thereof, a pair of spaced parallel second fold lines extending between said first lines perpendicularly thereto, a pair of first cut lines parallel to said second fold lines and positioned inwardly thereof forming a central strip, said first cut lines extending past each of said first fold lines, a pair of third fold lines extending between the ends of said cut lines parallel to said first fold lines, a short second cut line extending outwardly from each end of each of the first cut lines perpendicularly thereto, and a fourth fold line extending from the end of each second cut line at an angle to the adjacent end of the adjacent second cut line, said blank being bent to form the display holder by bending the ends of the sheet downwardly at the first fold lines while bending the central strip downwardly at the third fold lines.