Variable sized free standing promotional display

A variable sized free standing promotional display to attractively present merchandise in a store away from fixed displays, which comprises:

• a shelf, said shelf including end members, each having a receptacle;
• a beam member and means to detachably secure the beam member to the end members in order to form the shelf, said beam member including a top wall, side walls depending from the side edges of and perpendicular to the top wall, bottom walls extending inwardly from and perpendicular to the side walls and parallel to the top wall central support walls projecting upwardly from the inner edges of the bottom walls and perpendicular thereto and parallel to the side walls, and under walls extending from the central support walls and terminating short of the end member side walls, the end borders of at least some of said beam top, bottom and side walls having locking tab engagable openings formed therein.

A display rack comprising a first pair of longitudinally spaced transversely extending parallel end members having confronting sockets formed therein, vertical posts depending from the ends of said end members and a first rectangular shelf defining a tubular beam formed of a manuaIly foldable shipping carton web, the ends of said beam telescoping into said end me sockets.