A process for evaluating printing quality and for regulating ink feed controls in an offset printing machine by photoelectric measurement, by image elements, of both the printed products and a reference, in which the comparison, by image elements, of the printed products to the reference is the basis for the determination of a quality measure and of setting values for the ink feed control elements, comprising the steps of:
- dividing a reference for the individual printing colors into a plurality of image elements, and for each image element, determining the reference surface coverage for the individual printing colors, the reference being in the form of at least one of a printing plate upon which the printing process is based, and a printed product which has previously been determined to be satisfactory, assigning to each image element, for each printing color, a weighting factor indicating a measure of the assurance with which the prevailing surface coverage may be determined, dividing the printed product into image elements in the same manner as is the reference, measuring the reflectance for each printed product image element, calculating the actual surface coverage for each of the printing colors from the respective reflectances, determining, for each image element and the individual printing colors, deviations of the actual surface coverages from the reference coverages, weighting the deviations with the assigned weighting factors, and determining at least one of the quality measure, and the setting values for the ink feed control elements, from said weighted deviations.