Umbrella with advertising flag

An umbrella comprising

• a centerpost,
• an umbrella cover connected to said centerpost, said cover comprising a series of gores, two of said gores adjacent one to the other being stitched together along a stitch line to form a pair of selvage edges extending inwardly of said cover so that said two adjacent gores present a generally smooth exterior surface appearance when said umbrella is open,
• a rib structure connected to the centerpost and to the umbrella cover, the rib structure being operable by a user to erect the cover into a cover open position and to collapse the cover into a cover closed position, the cover forming folds which are wrapped around the centerpost when the cover and rib structure are collapsed against the centerpost in the cover closed position,
• a closure strap fixed to said cover, said closure strap surrounding said cover exteriorly of said folds for holding said folded cover and rib structure collapsed against the centerpost, and
• an advertising flag connected to said cover between said adjacent gores, said advertising flag extending inwardly of said cover between said selvage edges so that said flag is stitched to said cover by the same stitch line that stitches said adjacent gores together, said advertising flag having a substantial portion extending outwardly of said cover that is adapted to carry an advertising message for view by a casual observer of said umbrella cover when said umbrella cover is in use in the cover open position, said outwardly extending portion of the advertising flag being sized so that the advertising flag extends generally upwardly from said cover when said umbrella cover is in the cover open position and further being sized and positioned on said cover so that said outwardly extending portion of the advertising flag is hidden from view between the folds of said cover when said cover is folded and held in said cover closed position by said closure strap.