Modular display for cigarette packs

A modular retail counter display apparatus for merchandise which is displayed and sold in small packages, said apparatus comprising, in combination:

• a column which has a front wall provided with transversely spaced vertical rows of aligned openings, and transversely spaced vertical rows of rearwardly facing notches on the column;
• means supporting said column in an upright position;
• a tray which has a rear wall, a pair of integral, coplanar, downwardly open hooks extending rearwardly from said rear wall, said hooks being adapted to hook into two aligned column openings;
• and a sign holder, transversely spaced, depending legs on said sign holder which slidingly engage the column, and ratchet tabs on said legs that resiliently engage said notches, whereby said sign holder may occupy any desired vertical position on the column.

A modular retail counter display apparatus for merchandise which is displayed and sold in small packages, said apparatus comprising, in combination:

• a column which has a front wall provided with transversely spaced vertical rows of aligned openings and a vertical slot between the rows of openings;
• and a pair of trays, each of said trays having a rear wall, four integral, coplanar, downwardly open hooks extending rearwardly from each rear wall, a central pair of said hooks being adapted to hook into two aligned column openings, and there being a flanking hook adjacent each end of each rear wall, a rearwardly projecting median rib on each rear wall between the central pair of hooks which engages in said vertical slot, interfitting connectors at the ends of the pair of trays for fixedly joining the trays together with their ends abutting and the flanking hooks adjacent said abutting ends positioned to hook into two aligned column openings, and a rearwardly projecting lateral rib at each end of each rear wall, two of said lateral ribs being in face abutting relationship when the trays are joined together and being adapted to engage in said slot whereby said trays may be selectively connected to the column either in vertically spaced relationship with their respective median ribs in the vertical slot or in horizontal arrangement with two face abutting lateral ribs in said vertical slot.