Label roll manufacture

In a method for labelling surfaces of simple curvature, such as cylindrical container walls, using a laminate comprising a long strip of paper label stock combined with liner material with the grain of the label stock running along the liner material, and wherein the label stock is cut to form labels supported on the liner material and excess label stock is stripped, and wherein the labels are subsequently liner-fed directly or indirectly onto said surfaces to be labelled with the direction of feed at the point of feed-off perpendicular to projections of the axis of curvature of said surfaces for proper application and proper partial wrapping of labels on said surfaces, the steps of repositioning successive labels following stripping of excess label stock, by removing successive labels from their original combination with liner material, changing the relative orientation between the labels and liner material by 90 degrees, and redepositing the labels on liner material whereby the grain of the labels runs crosswise, and then liner-feeding labels directly or indirectly to said surfaces with the paper grain of the labels perpendicular to the direction of feed at the point of feed-off and parallel to the axes of curvature of said surfaces for maximum label flexibility during application and during partial wrapping of the labels onto said surfaces.