Molded tray for display stands

A molded, plastic, unitary shelf member that is adapted for use as part of a display stand that is formed by a plurality of said shelf members that are vertically spaced apart by a plurality of tubular posts, comprising, in combination:

• a rectangular, planar, horizontal, product-support member whose upper support surface is free of structural invasions into the support area thereof, so as to maximize the product-carrying capacity of said upper support surface;
• a continuous, peripheral, transverse, reinforcing, flange means of rectangular configuration in plan, formed integrally along the entire exterior edgewise periphery of said rectangular support member and projecting both above and below the plane of said horizontal support member, to provide both a rectangular, peripheral, side wall retainer for retaining goods carried on the upper surface of said support member and also to serve as peripheral shelf reinforcement against bending or twisting of the shelf member;
• tubular, corner post-receiving, means formed integrally with said planar support member and with said peripheral flange means, and projecting transversely both above and below the plane of said planar support member, and located wholly outwardly of the inner, rectangular, surface of said reinforcing flange means;
• and a pair of elongated reinforcing strips lying in planes transverse to the plane of the horizontal support member, said reinforcing strips extending parallel to, and being located spaced outwardly of, one opposed pair of spaced, parallel sides of said rectangular flange means, with the longitudinal ends of each said elongated reinforcing strip being formed integrally with one pair of said corner post receiving means, for rigidifying said tubular corner post-receiving means relative to each other, and also for rigidifying the rectangular, horizontal, support member and its peripheral, transverse, reinforcing flange means.