A web-shaped support material for offset printing plates, comprising a base layer comprised of aluminum or an aluminum alloy and having a roughened surface, and a hydrophilic coating of at least one salt-type hydrophilic organic polymer on the roughened surface of the base layer, wherein the salt-type hydrophilic organic polymer consists essentially of a complex-type product obtained by reacting (a) a water soluble organic polymer having acid functional groups containing phosphorus or sulfur selected from the group consisting of polyvinylphosphonic acid, polyvinylmethylphosphinic acid, a phosphoric acid ester of polyvinyl alcohol, polyvinylsulfonic acid, polyvinylbenzenesulfonic acid, a sulfuric acid ester of polyvinyl alcohol, an acetal of polyvinyl alcohol formed with a sulfonated aliphatic aldehyde or a salt of these polymers with a monovalent cation, with (b) a salt of an at least divalent metal cation, and wherein the quantity of complex-type reaction product is less than about 0.1 mg per dm.sup.2 of support material surface.