A process for preparing a dentifrice comprising water, humectant, detergent and flavor, all of which are constituents of a dental vehicle of the dentifrice, a gelling agent, and a dental polishing agent, uniformly distributed throughout the vehicle, and visible functional speckles distributed through the dentifrice, which are agglomerates of a water insoluble powdered functional material, a water insoluble, ethanol soluble ethyl cellulose binder, and a water soluble binder, which comprises mixing the water insoluble powdered functional material with powdered water soluble binder, dissolving the ethyl cellulose in a volatile solvent, moistening the mix of water soluble binder and functional material with the solution of ethyl cellulose, compacting the moistened powder, converting it to particulate form, drying the particles and collecting those that pass through a No. 10 U.S. Sieve Series sieve and are retained on a No. 80 sieve, dispersing the speckles in the continuous phase of the dentifrice, comprising water, humectant, gelling agent, detergent and flavor, and deaerating the dentifrice subsequently or concurrently.