Reflective information display device

A display device comprising a series of at least two support surfaces, each support surface defining at least in part, a display area, and including an adjustable information bearing self-coiling tape having coiled portions at its opposite ends mounted for movement relative to said support surface, said strip having thereon a series of areas defined by characters and a series of areas adjacent the characters, wherein one of said series of areas is translucent, said strip being mounted for slideable movement relative to the support surface so that said characters can be sequentially presented in the display area, and a light reflective surface disposed behind the strip in the display area whereby light impinging on said reflective surface is transmitted through the translucent area of the strip present in the display area and wherein said support surfaces together with their respective information strips are arranged in side by side relationship, adjacent support surfaces being interconnected by a spacer means including a strip retaining flange, said flange being disposed in overlapping relationship with respect to adjacent strips at edge portions of their respective support faces, said spacer means including adjusting means for moving said retaining flange towards and away from the strip whereby the strip can be held locked against its associated reflective surface and released for sliding movement with respect to its associated reflective surface.