A highly concentrated, storage-stable and heat-resistant, flowable, aqueous dispersion of active ingredients which are sparingly soluble or insoluble in water, which contains:
- (a) from 30 to 60% by weight of one or more active ingredients which are sparingly soluble or insoluble in water and have a mean particle size of less than 5.mu., said active ingredients being selected from the group consisting of dyes, dye intermediates, pigments and optical brighteners,
- (b) from 0.1 to 5% by weight of a water-soluble poly-N-vinyl-lactam or a water-soluble copolymer of two or more different N-vinyl-lactams or a water-soluble copolymer of one or more N-vinyl-lactams and one or more other compounds copolymerizable with the N-vinyl-lactam,
- (c) from 0.1 to 5% by weight of one or more water-soluble alkali metal salts or ammonium salts of an aromatic monosulfonic acid, disulfonic acid or trisulfonic acid, which acid may be substituted by alkyl groups of up to 8 carbon atoms or by a cycloalkyl group of up to 6 carbon atoms,
- (d) from 0 to 30% by weight of one or more humectants and
- (e) water.