Proof-of-purchase means for self-opening cans
AssigneeThe Coca-Cola Company
InventorMarshall J. Barrash
Life of this patent
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Abstract
A pressure-sensitive proof-of-purchase label is transferably affixed to the undersurface of an opening lever of a self-opening can such that the label is inaccessible without actuating the lever to open the can. The label, after opening the can, is transferable to a storage surface for subsequent use or redemption. The label is applied in a continuous process to the lever arm after it is formed and prior to riveting the lever arm to a can end.
Claims2
In a can end assembly for self-opening cans, which assembly includes a can end having a prescored opening area, and a lever arm riveted adjacent thereto having a finger engageable actuating end and a prescored area engaging opening end, the improvement comprising:
- a proof-of-purchase label means including a pressure sensitive adhesive backing affixed beneath the actuating end of said lever arm by said adhesive backing;
- said label means being inaccessible for removal until said lever arm is actuated to open said prescored area;
- and
- said label means being removable from said lever arm and transferrable to a storage surface pending further use or redemption thereof.
The method of affixing a pressure sensitive adhesive label in an inaccessible manner to the underside of a lever arm in a self-opening can end assembly having a prescored opening are comprising:
- forming a pressure sensitive label and adhering it to a surface of said lever arm adjacent one end thereof;
- sandwiching said label between said lever arm and a can end at a point adjacent a prescored opening area in said can end;
- and
- riveting said lever arm to said can end intermediate its ends, with an end of said lever arm overlapping said prescored area and said one end of said lever arm bearing said label outboard of said prescored area.
Dependencies are inferred from the claim text.