Mechanism for applying merchandising labels to packages/objects of different weights and dimensions

In a high speed articulated product delivery and individual article net weight, price per unit, and total price label applying system;

• wherein the products are separately weighed and assigned in sequence by means of a computer-memory and driver unit as they are being carried along by conveying means in synchronism with a label printing device so as to arrive at a pressure-sensitive label applying station in synchronism with their appropriate customer information and take-away price bearing labels;
• the improvement comprising:
• a label transport device including paired same-speed operating and oppositely running endless conveyor belts, each of which are carried by rollers at their opposite ends and have their co-directionally running flights arranged in pressed-together relation;
• said transport means being disposed at one end thereof to receive between said belts said labels in sequence and to transport them in positionally-maintained relation between said belts to exit therefrom at the other end of said transport device and to be thereat rolled and applied by one of said rollers into adhesively fixed relation upon their pre-assigned particles as they are being carried along by said conveying means.