A nonwoven, adhesively bonded web wet with a lotion, said wet web having a tensile strength of at least 4.0 oz./in., said adhesive bonding being provided by an adhesive composition which obtains at least part of its adhesive properties by interaction with borate ions in said lotion;
- said adhesive composition containing from about 5 to about 15 parts of a cold water soluble polyvinyl alcohol having a degree of hydrolysis of from about 70% to about 90% and a degree of polymerization of at least 450;
- from about 1.5 to about 2.5 parts of a non-self-crosslinking, water dispersible, polymer capable of functioning as a fiber adhesive, having a molecular weight of at least 100,000, and a glass transition temperature at which an air-dried film of the polymer solids has a torsional modulus of 300 kg./cm..sup.2 of from about -50.degree. C. to about +45.degree. C.;
- from about 0.75 to about 1.25 parts of a water dispersible, self-cross-linkable, polymer capable of functioning as a fiber adhesive, having a molecular weight of at least 100,000, and a glass transition temperature at which an air-dried film of polymer solids has a torsional modulus of 300 kg./cm..sup.2 of from about -50.degree. C. to about +45.degree. C.;
- said lotion being a water solution containing an active amount of borate ions for forming a gel with the polyvinyl alcohol component of the adhesive;
- said web being wet with an amount of said lotion equal to at least 100% of the weight of the web;
- wherein the lotion contains a compound capable of forming a complex with borate and the molar ratio of borate to said compound being from 0.1:1 to 1.6:1.