A process for the production of a washing powder of stabilized or enhanced appearance which contains one or more fluorescent whitening agents of the formula ##STR7## or of the formula ##STR8## wherein R.sub.1 is hydrogen or chlorine, and M is hydrogen, an alkali metal, ammonium or amine salt ion, which process comprises first dissolving or dispersing the fluorescent whitening agent or agents in a mixture of water and a polyvinyl
- alcohol or polyvinyl pyrrolidone polymer which is soluble or swellable in water, wherein the ratio of fluorescent whitening agent or agents to polymer in the aqueous solution or dispersion, or in the dry powder obtained therefrom, is 9:1 to 1:10, and adding the solution or dispersion so obtained, which may additionally contain a polyethylene glycol, a surfactant containing ethyleneoxy and/or propyleneoxy groups, or a cellulose ether, to the washing powder slurry and subsequently drying this slurry, or, optionally after the addition of further washing powder components, spraying said solution or dispersion onto a dried unfinished washing powder.