Electrical plug having integral finger pull and cord grip

An electrical plug for use with an insulated conductor cord of the generally flat parallel conductor element type having a greater major transverse dimension than its minor transverse dimension, said plug comprising a plug body having contact prongs extending from a first end and having a length of said conductor cord extending generally longitudinally from an opposite second end, said body having a first generally rectangular flange thereon disposed substantially transverse to the longitudinal axis of said body and defining said first end, said body having a second generally rectangular flange formed integral thereon adjacent said second end, said body having external surfaces extending longitudinally between said first and second flanges and defining a finger gripping surface area between said flanges, said first and second flanges each extending radially from the longitudinal axis of said body about the full periphery of said body a distance greater than the adjacent external surfaces defining said finger gripping area, said second flange defining a finger pull having a cord gripping recess in its peripheral edge surface having a configuration substantially similar to the transverse cross section of said conductor cord and orientated so that a plane containing the axes of the conductor elements when inserted within said recess is substantially normal to a plane containing the minor axis of the cord and the longitudinal axis of said plug body, said gripping recess having an access opening defined by laterally opposed camming surfaces spaced apart a distance greater than the minor transverse dimension of the cord but less than the major transverse dimension of the cord so as to require edgewise insertion of the cord into said recess, said camming surfaces being cooperative with said cord so that said cord is cammed against one of said camming surfaces and urged into said recess during edgewise movement of said cord in a direction substantially transverse to its longitudinal axis such that said cord is fully received in and releasably retained within said recess.