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US 4,289,246 AGranted
Free standing merchandiser
OwnerGeorge B. Scottinventor
Life of this patent
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OwnerGeorge B. Scottinventor
Estimating the term…
A free standing merchandiser or wire display rack is disclosed having a carrier detachably connected to a support means for supporting display merchandise such as books, food, or the like. The support means is formed as two elongated horizontally disposed spaced support rods that are offset both horizontally and vertically from one another with the upper support rod being located forwardly of the lower support element. The carrier has framework for supporting the displayed merchandise, and parallel mounting arms rearwardly upstanding from the framework terminating in novel hooks which hook onto a pair of spaced support rods. The hooks are formed with a first contiguous arm segment backfolded or angled relative to the upper part of the mounting arm to define a V-bend therebetween, and a second contiguous arm segment bent or angled relative to the first arm segment to extend in a direction away from the V-bend and the upper arm part. When the carrier is mounted on and connected to the support rods, the V-bend overlies the upper and forward support element presenting a smooth surface to the merchandise in the carrier while the first contiguous arm segment fits between the two support elements, and the second contiguous arm segment underlies the lower and rearward support element. These hooks with the V-bends therein can be fabricated to relatively close tolerances to define a relatively constant angle of inclination for each of the carriers.
A freestanding merchandiser of the type consisting of a stand, a column upstanding from the stand, support means carried at the upper end of the column, and a carrier detachably connected to the support means and having framework suited to hold merchandise to be frontally displayed, the improved combination comprising said support means being in the form of two elongated elements spaced apart and offset both vertically and horizontally from one another, where one of the elements is disposed forwardly of the other of the elements, said elements being in the form of rings with the upper ring having a larger diameter than the lower one of the rings, said carrier having a pair of mounting arms upstanding rearwardly from the framework, and a hook configuration formed on the upper end of each arm from an uppermost part of the arm, a first contiguous arm segment angled relative to the upper arm part and defining therebetween a downwardly facing V-Bend superimposed on the upper side of said upper ring, and a second contiguous arm segment to extend rearwardly and radially toward said column and in a direction away from the V-Bend and from the uppermost arm part and disposed under said lower ring;
Dependencies are inferred from the claim text.