Process for preparing developer powder consisting essentially of particles of thermoplastic resin having dispersed therein, with or without other additive, a substantially water-insoluble quaternary ammonium salt rendering said particles substantially electrically conductive, which process comprises providing an aqueous emulsion of minute thermoplastic resin particles, which emulsion contains in solution an ion that will react with a second ion to form said quaternary ammonium salt, and mixing said emulsion with a coagulant liquid that will coagulate said minute resin particles and contains said second ion in solution, thereby in the resultant mixture forming said minute resin particles into resin coagula of substantially greater size and reacting said ions to form said salt in and substantially uniformly throughout the coagula, said ions being respectively a quaternary ammonium ion and an organic acid anion that forms with said quaternary ammonium ion a quaternary ammonium salt having a solubility of less than 3% by weight in water at 25.degree. C.