In an electrostatic photographic process which comprises providing an electrostatic image on a photosensitive plate for electrostatic photography, developing the electrostatic image with a powder developer to form a powder image, transferring the powder image onto a transfer sheet and fixing the powder image on the transfer sheet, the improvement which comprises causing the transfer sheet bearing the powder image to fall in contact with a surface of a fixing roller under application of heat or pressure, said powder developer comprising a binder medium and a pigment dispersed therein, said binder medium comprising (A) a thermoplastic or rubbery polymer containing a member selected from the group consisting of a halogen atom and a nitrile group at a concentration of at least 100 milliequivalents per 100 g of the polymer and (B) a binder having a melting temperature lower than that of the polymer (A) at an (A)/(B) mixing weight ratio of from 1/20 to 1/1, the halogen- or nitrile-containing polymer (A) being present in the form of fine particles dispersed in the continuous phase of the binder (B).