Viscosity increasing additive for non-aqueous fluid systems

A self-activating organophilic clay rheological composition useful as an additive for non-aqueous fluid systems which is capable of increasing the viscosity of said non-aqueous fluid systems without the addition of a polar organic dispersant, which comprises the reaction product of a material selected from the group consisting of a dibenzyl dialkyl ammonium compound wherein the alkyl group contains 14 to 22 carbon atoms and wherein 20 to 35% have 16 carbon atoms and 60 to 75% having 18 carbon atoms, and a methyl benzyl dialkyl ammonium compound or a dibenzyl dialkyl ammonium compound wherein the alkyl group contains 8 to 20 carbon atoms wherein at least 5% have 8 to 14 carbon atoms, and a smectite-type clay having a cation exchange capacity of at least 75 milliequivalents per 100 grams of said clay, and wherein the amount of said ammonium compound is from 100 to 130 milliequivalents per 100 grams of said clay, 100% active clay basis.