In a process of producing a ferrous base metal strip having coating metal on one side only, the other side of said strip remaining free of said coating metal, said ferrous base metal strip having been subjected to chemical preparation including the application of a flux to at least said one side thereof and having been treated to bring the ferrous base metal strip to a coating temperature sufficiently high to prevent casting of said coating metal thereon and low enough to prevent excess coating metal-base metal alloying, the improvement comprising the steps of providing a coating pot containing a molten bath of said coating metal, conducting said strip to a position above the upper surface of said bath with said one side of said strip facing said bath such that the surface tension and wetting characteristics of said molten coating metal will permit the formation of a meniscus at said upper surface of said bath contacting said one side of said strip, forming said meniscus, maintaining said meniscus and continuously contact coating said one side only of said strip therewith and finishing said coating said of said strip.